Free tools
Tools you can use without talking to anyone
Each one does a real piece of work in under a minute. They are not demos of what we could do — they are the work, at the size it fits in a browser.
LinkedIn profile optimizer
Your headline, your About section and your first three posts — written for the person who signs, not for your peers. The tool reads your website and tells you what a buyer cannot find on it.
What it costs you : A work email. One run per address.
Go/no-go grid
A one-page grid to print and fill in with a colleague, so the decision to bid or not gets made explicitly. Five criteria.
What it costs you : Nothing. No form, no address, no account.
Two regimes, and the difference is deliberate: a fixed deliverable costs us nothing to hand over, so it asks for nothing. A tool that runs a treatment for you costs something every time — that one asks for a work email.